Vision Council publishes survey results on the use of technology, telehealth in optometry

November 23, 2022

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The Vision Council has published the results of its Focused inSights 2022: Digital habits survey, which highlights recent developments in telehealth and the increased use of technology in optometry, according to a council news release.

The survey, which asked participants about their use of digital devices, online shopping habits, use of social media, and telehealth experience, was conducted in August 2022 and included responses from 3,102 American adults.

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Almost everyone who responded to the Vision Council survey said they made a purchase online. Source: Adobe Stock

“Survey results show that American adults spend a significant amount of time using digital devices, with 80% reporting some symptoms of digital eye strain.” alysse henkel, senior director of market research and analysis at The Vision Council, said in the statement. “Almost all respondents had made an online purchase, with convenience being the determining factor in why they shop online. Two-thirds of American adults bought something online in the past week. And when it comes to buying glasses online, more than half of consumers have bought glasses online at least once. Additionally, online eyeglass shoppers are satisfied with their purchase, with 90% saying they would buy eyeglasses online again.”

Other key findings were that a third of users booked viewing appointments online, and the majority were satisfied with the experience. Additionally, while 31% of respondents were familiar with telehealth services, only 12% used them for eye care. Among those who have not used telehealth services, half of those surveyed were interested in the service in the future.

The survey also found that social media is crucial in consumer research on eye products, with 40% of consumers using various platforms to search for eyewear-related information and 36% using social media to search for suppliers. eye care.

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