SM Entertainment’s Year-End Schedules Win Pink Bloods’ Flak: Here’s Why

SM Entertainment is a company known for hosting numerous famous artists and idol groups, from the first generation to the current fourth generation.

However, an alleged management issue came to light after people noted how the distribution of the albums seemed rushed, prompting fans to voice their complaints about the comeback’s scheduling.

SM Entertainment’s Comeback Schedules Are Packed: Here’s Why Pink Bloods Are Reacting Negatively

Companies in the K-pop industry have always met the expectations of their target audience, while maintaining good management.

But in this case, fans can’t help but wonder what’s going on behind the SM Entertainment management. Concern over the album’s distribution occurred during the winter and fall of this year.

SM Entertainment is one of the pioneers of the Hallyu wave and is a relevant inspiration in shaping K-pop to this day.

Unfortunately, tweets from around the web caught the concerns of fans.

BoA releases new mini-album 'Forgive Me' today

(Photo: BoA’s Twitter)

Red Velvet's Birthday The ReVe Festival 2022

(Photo: Facebook: Red Velvet)

Coming up soon on her artist list, BoA’s third mini album “Forgive Me” was released on November 22. The EP contains 6 tracks.

Meanwhile, Red Velvet’s comeback “The ReVe Festival – Birthday” comes six days after BoA’s.


Normally, K-pop groups’ releases would be scheduled and heavily influence how they market the group. The average successful group would usually make 2 comebacks a year, given that K-pop promotions are clearly different from Western releases in terms of time slot.

YOU MAY BE INTERESTED: YugBam does it again! GOT7 BamBam’s birthday present for Yugyeom hilariously makes sense

It is also important for businesses to consider the range of their target audiences, in order to plan and prepare when it comes to pre-orders.

Red Velvet and BoA’s scheduled releases would normally not affect the artists. However, it was announced that more groups from the company would be returning in the same two-month period.

NCT Dream -

(Photo: NCT Dream’s Twitter)
NCT Dream – “Candy”

SHINee's Minho-

(Photo: SHINee’s Twitter)
SHINee Minho – “Chase”

It is also announced that NCT Dream will be making a comeback with a winter special album titled “Candy”. The release will be a new version of the song HOT and it will be released on December 19 and this time frame would help fans prepare for album pre-orders.

SHINee Minho’s first solo album “Chase” and Chinese NCT unit WayV’s comeback “Overture” are next to be announced. These two upcoming returns are placed in a shorter time frame between the initial statement and the release date.

RELATED ARTICLE: SHINee’s Minho Reported To Release Solo Album THIS Month + SM Responds





“Chase” was announced on November 21 and will be released on December 12.

Meanwhile, WayV’s fourth mini album “Phantom” was shared on November 22 and will be released on December 9.

Pink Bloods, or SM Entertainment fans, observed the busy schedule among the SM Entertainment groups and many expressed their frustration.

Albums sold out 5 days before the official release

ReVeluvs conveyed that the girl group’s comeback was rushed as they also noted the lack of “Birthday” promotions from SM Entertainment while album pre-orders sold out at a very early rate.

Some of the tweets say:


Due to the hectic management, fans also searched for the unshared album features while worrying about the album stock as the release will be in just five days.

ALSO READ: SM Entertainment called out for Red Velvet’s ‘The ReVe Festival 2022 – Birthday’ out of stock

WayV's fourth mini-album

(Photo: WayV Twitter) WayV 4th Mini-Album “Phantom”

As for WayV, Weishennies has been waiting for over a year. Although the comeback will be this year, the members shared that they did not know the exact release date for their comeback.

Schedules can be packed all at once or delayed indefinitely. Rookie monster girl group aespa, who had a large following since their debut, received minimal promotions in this year’s comebacks.

With a huge fandom and successful group progress, it’s no wonder fans are questioning the current management system in SM.



With all these latest concerns, fans are hoping to see the company’s management improve. This will not only help them manage the expectations of their fans, but can also improve album distribution and the quality of promotion.

What do you think about these concerns? Tell us in the comments!

IN CASE YOU MISSED IT: Red Velvet Takes The Cake For Having ‘Best’ Album Design Of All Time: This Is What ‘Birthday’ Looks Like

KpopStarz owns this item

Written by Riley Miller

Leave a Reply

Your email address will not be published. Required fields are marked *