Last weekend, content creators and influencers from the world of contemporary motoring culture came together in Berlin to celebrate 50 years of Jägermeister Racing. Hosted by spin-off brand Rennmeister, the nightly anniversary event set the stage for five of the most iconic orange race cars.
Jägermeister Racing’s iconic cars have written motorsport history since they first hit the racetrack in 1972. Draped in their bright orange liveries, proudly sporting the Hubertus stag and fitted with antler-shaped wings, the cars Jägermeister Racing’s most famous race cars are hailed as icons of 1970s, 1980s and 1990s motorsports. But while the cars frequently star in historic racing events from Goodwood to the Nürburgring, the young urban crowd rarely has the chance to take a look at these impressive machines. Since the launch of the Rennmeister project in 2021, everything has changed. Last weekend, five of the most famous racing cars made an appearance after dark at the Rennmeister anniversary event in Berlin.
The lineup of cars at the Belgienhalle, an off-site industrial venue and subcultural center in West Berlin, included hero cars from different eras of Jägermeister Racing. Among the first cars were a Porsche 914/6 GT that introduced the world to the orange Jägermeister livery in 1972 and a Brabham Formula 2 monocoque race car of the same year that was driven by Graham Hill, the only driver to win the F1. World Championship, the 24 Hours of Le Mans and the Indianapolis 500.
A true working-class hero and certainly the most dramatic of cars, the BMW 320 Group 5 alongside it was raced in the late 1970s by Hans-Joachim Stuck and Ronni Peterson. An impressive UFO once driven by Oscar Larrauri and Franz Konrad, the 1989 Porsche 962 in Jägermeister livery represents the giddy extravaganza of 1980s Le Mans and IMSA endurance racing.
The last car in the pack was a true Nürburgring legend, a 1992 BMW M3 Sport Evolution that many of us remember from the hay days of the DTM German Touring Car Championship, where it was driven by Armin Hahne. All five cars were on display in an artful installation created by the Rennmeister team that presented the orange racing machines in all their functional beauty; like sculptures molded by aerodynamics, adrenaline and speed.
As a special guest, BMW Classic brought one of the latest interpretations of the Jägermeister Racing theme, the ‘Turbomeister’ 2002 Hommage concept car, while artist Johans Lamic of ‘The Whale Tail Project’ flew in from Palma de Mallorca to present a piece of art. special commission. The main images were taken by renowned photographer Stephan Bauer, while retro-futuristic artwork for the event was created by Grisha Morgenstern.
Marveling at the installation and chatting informally about the latest car, fashion, art and lifestyle trends over ice cold Jägermeisters, the crowd once again proved that iconic Jägermeister Racing cars are at home in urban nightlife, just as as they are on the track. . And after Rennmeister had already celebrated Jägermeister Racing’s 50th birthday at major events such as the Concorso d’Eleganza Villa d’Este on Lake Como, Petrosurf on Sylt and Ultrace in Wrocław in previous months, the meeting in Berlin was the Grand finale. Here’s to a year of fantastic anniversary celebrations, and truly a night to remember.
50 years of Jagermeister Racing
Founded in 1972 by Eckhard Schimpf, Jägermeister Racing is considered one of the most famous teams in motorsport history. Driven by aces such as Hans-Joachim Stuck, Niki Lauda and Jochen Mass, the iconic orange cars competed in most disciplines of motorsport, from sports cars and rally racing to DTM and Formula 2, securing more than 2,000 podium finishes. For three decades, Jägermeister Racing cars have competed across Europe, wowing drivers and spectators alike with their sight, sound and speed. Today, Jägermeister Racing’s fleet of historic cars is run by former team principal Eckhard Schimpf and his son Oliver Schimpf under the name ’72StagPower. Click here to read the full Jägermeister Racing story.
A new orange dawn with Rennmeister
Launched by Jägermeister and Classic Driver creative consultancy CD Works in 2021, the new Rennmeister spin-off brand sheds a whole new light on the iconic racing machines and the culture that surrounds them. Drawn from their natural racing environments and launched into unexpected arenas such as nightclubs, galleries and other venues of urban culture, Jägermeister Racing cars are not just highly functional racing tools, they are also fascinating sculptures and dramatic works of art on wheels.
As artifacts of an exciting, exuberant, and exaggerated era in sports, pop culture, art, and design, these cars have the potential to inspire us to be rebellious and bold in every move, to challenge the unknown, to strive for perfection. . and break some rules along the way.
Photos by Stephan Bauer and Błażej Żuławski for Rennmeister © 2022