- Mango now has more than ten stores in Singapore, after integrating four of its own stores in April that were previously franchised.
- The company has opened a new store in Singapore’s Parkway Parade, the first store in Asia to introduce its Mediterranean-inspired store concept, new med.
- In global terms, in 2022 the company celebrated thirty years of international expansion and will close this year with nearly 270 new stores around the world, bringing the total network of stores to 2,600.
- In 2022, Mango has expanded its international presence in two new countries (Cameroon and Morocco) and is already present in 115 stores around the world.
Mango, one of the main fashion groups in Europe, continues with its international expansion plan with a new store in Singapore, specifically in the Parkway Parade shopping center.
With the opening of this store, which is the first store in Asia to introduce the Mediterranean-inspired store concept, new medMango now has more than ten stores in the country, after integrating four of its own stores in April that were previously franchises, and consolidates its presence on this continent. The new store has a sales area of more than 500 mtwoin which the company will offer products and items from its Women, Men and Children lines.
Mango currently has more than ten stores in Singapore, including its own stores and corners in department stores, as well as operating through its own online channel and other marketplaces. In April, the company integrated four previous franchises as its own stores. Specifically, these stores are located in the ION Orchard, Raffles City, 313 Somerset and JEM shopping centers.
The growth in Singapore reinforces the international presence of the company, which in 2022 celebrated thirty years of international expansion with a year characterized by accelerated growth in development abroad. Mango will close 2022 with approximately 270 new stores worldwide, bringing the total store network to approximately 2,600 stores on five continents.
“We are celebrating thirty years of international expansion by reinforcing our commitment to Asia, one of the most important markets in the company’s internationalization strategy and in which we want to continue growing in the future,” says Daniel López, Mango’s Director of Expansion. .
mango in asia
Mango has been present in Asia since 1995, when the company opted for the Asian continent with the opening of stores in Singapore and Taiwan, to which the markets of the Philippines, Thailand, China and India were later added. Mango currently has more than 450 stores in Asia, including its own stores and corners in department stores.
India is one of the Asian countries in which Mango has the greatest presence and one of the key focuses of the company’s international expansion in the Asian continent. Together with Myntra, its local partner in the country since 2014, Mango has opened 33 stores in India between 2021 and 2022, bringing the total number of stores by the end of 2022 to 68. According to forecasts by various international organizations, India it is destined to become the third largest consumer market in the world in the next five years.
Thirty years of international expansion
In 2022, Mango celebrates three decades of international expansion. In its first eight years of life, Mango reached the figure of one hundred stores in Spain, and in 1992 the company began its international expansion with the opening of stores in Portugal and later in France, now one of the group’s largest markets.
Present in more than 115 markets around the world, Mango has registered positive growth in the main regions in which it operates. In Europe, Mango is committed to developing in mature markets such as France, Italy, the United Kingdom, Germany and Spain, while outside Europe it is key. Expansion markets include the United States, Canada and India. In addition, in 2022 Mango has added two new countries to its international presence: Cameroon and Morocco, in both cases markets to which the company returns.
New York has been one of Mango’s key openings in 2022. Last May, the company inaugurated a 2,100 mtwo on Fifth Avenue, an event that marked the starting point of an ambitious expansion plan in the United States.
Mango’s international expansion has been carried out by combining its own stores and franchises, corners in large stores and the online channel. At the end of 2021, Mango was selling online in 85 countries.
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