The Atelier Collection captures the design cues of the last decade in fresh, creative and contemporary ways, while being functional, elevated, elegant and adaptable to individual styles.
The collection launch was an exclusive show attended by some of Africa’s biggest stars including Timi Dakolo, Sharon Ooja, Beverly Osu, Alex Asogwa, Ric Hassani, Kelechi Amadi-Obi, Chike, Uti Nwachukwu, Debola Williams .
Macallan’s partnership with ATAFO commemorates the processes, skill, innovation and craftsmanship that go into developing whiskey and fashion pieces.
Abayomi Ajao, Client Marketing Manager, West and North Africa, Edrington, commented on the event, saying: ““The Macallan is recognized as one of the world’s leading single malt whiskeys and world renowned for its unique taste and style, methods and craftsmanship. For nearly 200 years, The Macallan has maintained outstanding quality and distinctive character. This legacy and reputation is the motivation for our collaboration with the highly respected Nigerian designer Mai Atafo.
“The Macallan and fashion label Atafo are two formidable brands characterized by color and beautiful expression, and dedicated to masterfully creating extraordinary experiences for the world.”
Like The Macallan, ATAFO has shown a history of excellence, innovation, creativity and craftsmanship, values that The Macallan considers a priority in any association. Being a master in his field, Mai Atafo’s experience, originality, reputation and passion for creating beautiful experiences were additional qualities that made the collaboration with The Macallan a perfect partnership.
Speaking about the launch of his new collection, Creative Director, Atafo, said: “The Atelier is a statement of passion, determination and growth. I got into fashion out of a love of clothing, and now that love has turned into a desire to create an experience that people can wear and live with. Atafo has faced many challenges, but we have grown through them to become this exquisite brand that is changing the face of fashion globally, and we are delighted to have an iconic brand like The Macallan here today to support our growth.”
Founded in 1824, The Macallan is known around the world for its extraordinary premium single malt whiskeys. He was one of the first distillers in Scotland to be legally licensed. The outstanding quality and distinctiveness of the brand reveal the unrivaled excellence that The Macallan has pursued since its establishment by Alexander Reid.
In 2018, The Macallan opened a new chapter in its history with the launch of its award-winning Speyside distillery. The creation of The Macallan draws on the vital influences of Spain, North America and Scotland, and their respective natural raw materials, combined with traditional methods and craftsmanship.