Long Beach family businesses will once again participate in Small Business Saturday later this week.
Small Business Saturday brings shoppers together each November to support mom-and-pop stores in their communities and online. Right in the middle of one of the busiest shopping weekends of the year, this initiative gives small business owners the opportunity to boost their sales ahead of the holiday season.
Small Business Saturday was introduced in 2010 by American Express. It was such a success that the following year, the United States Senate passed a resolution in favor of the SBS.
Small Business Saturday occurs every year on the day before Black Friday and just before Cyber Monday. This year, SBS is on Saturday, November 26.
Long Beach has several small business shopping areas, including Fourth Street’s Retro Row, Shoreline Village, The Pike Outlets, Towne Center, Downtown, Bixby Knolls, Belmont Shore, and 2nd & PCH.
For every $100 spent at local businesses, $68 will stay in the community, according to Economic Impact Reports. Small businesses account for more than 60% of all new jobs, according to the Long Beach business development website.
And business associations across the city are doing everything they can to help.
“We are looking for and collecting all the special offers and promotions that businesses are offering,” said Blair Cohn, executive director of the Bixby Knolls Business Improvement Association.
Buyers can check the organization’s website, bixbyknollsinfo.com, for those deals, Cohn said.
The Long Beach Historical Society, according to the BKBIA website, will offer a free gift with any purchase of at least $50; the society will have for sale member gift certificates, books by local authors, vintage pictures and postcards from Long Beach.
Long Beach Creamery, meanwhile, is running its seventh annual Pint Chip sale (20% off all day) online and in stores in Bixby Knolls and downtown.
Parking on Second Street in Belmont Shore, including street parking and all five public parking lots, will be free on Shop Small Saturday, according to Heather Kern, executive director of the Belmont Shore Business Association.
In downtown Long Beach, there will be free street parking on Saturday south of 10th Street, including at the Pike Outlets.
LB Swag, a Belmont Shore store on Second Street near Pomona Avenue, will also be offering deals, including Christmas tree decorations.
“LB Swag Christmas tree decorations are $20 and centerpieces are $99 this Friday, Saturday and Sunday,” said LB Swag owner Annie Mekertichian.
Alex Maltezos, owner of the Tenni-Moc’s shoe store on Spring Street near Palo Verde Avenue, has pulled out all the stops this year.
“We will have a prize wheel, raffles, a sneak peek of our coveted Advent Calendar and will be serving hot chocolate,” he wrote in a text message. “First 20 guests receive complimentary gift bags.”
Long Beach also has a growing number of cottage industries, with business activities conducted in a person’s home.
An example is S&P Honey. Several retail outlets sell the honey, but buyers can also buy the refined nectar directly from S&P Honey.
12-ounce jars of honey sell for $8. To purchase direct, call beekeeper Dave Scott at 562-480-1791; you can pick up orders at his work or his home, both in Long Beach, Scott said.