Immersive Gamebox Opens Second DFW Location in Dallas’ Deep Ellum » Dallas Innova

Immersive Gamebox is growing rapidly. Just last year, the party game entertainment platform had three UK locations and one at Grandscape in The Colony north of Dallas. Today, the company opened its 15th location in the Deep Ellum neighborhood of Dallas, east of downtown, after opening other locations from Berlin to New York City and San Antonio.

Like all the others, the Deep Ellum location offers interactive digital games played by groups in “smart fun rooms.” As you can see from the glasses-free gamers above, this isn’t about AR or VR. Instead, the “game boxes” feature a range of technology including projection mapping, touch screens using the company’s proprietary Lidar, 3D motion tracking and surround sound.

All of that technology allows groups to play 12 intuitive and fully interactive games, from retro arcade-style games to kids’ puzzles and “the first life-size slingshot Angry Birds game” created in partnership with Rovio Entertainment.

Teams of 2-6 play 30-60 minute games with levels and challenges designed to be fun, social and collaborative.

Partnered with Netflix on a Squid Game experience

Another partnership, with Netflix, offers an even more timely experience based on the streamer’s most-watched series, “Squid Game.” That “intense” experience is for ages 16 and up only, the company says.

“We are excited to connect Immersive Gamebox with the culturally rich community of Deep Ellum and enhance the live entertainment, music and arts that bring people together in the area,” said Will Dean, Co-Founder and CEO of Immersive Gamebox, in a statement. a statement. “Our goal is to support neighborhood revitalization after the pandemic and provide a safe and fun experience for family and friends to enjoy.”

It raised $11 million in June 2021

Fueling its growth, the Immersive Gamebox raised $11 million in June 2021, when Dean predicted that the future of retail would be experiential in nature and vowed to “take immersive entertainment to the next level.”

The Deep Ellum location is at 2525 Elm Street Unit 3C. For more information, you can go here.

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