Experts discuss why and how technology can help companies do more with less

Digital transformation has been at the forefront of every industry, particularly after the pandemic. Consumers today demand greater efficiency, which can be met through the adoption of technology. But how does it work in both small and large companies? Can fears around data leaks, which is a glaring problem today, be addressed through technology?

These pertinent topics were discussed during a panel discussion, “Leveraging Technology to Do More with Less”, held on Day 2 of TechSparks 2022 in Bangalore.

panel presented kapil chawlaDirector, Digital Natives and Startups, Microsoft India; Norman SequeiraCustomer Success Leader – Digital Natives, Microsoft India; Khilan Haría, Senior Vice President and Head of Payments Products, Razorpay; Y Sagar AgarvalSenior Director of Product Management, Cashfree Payments.

The growing need for efficiency

To kick off the discussion, Norman highlighted how the pandemic has proven to be a game changer for businesses of all sizes. Digital transformation has accelerated to unimaginable levels in just a few months, something that could not have been foreseen in the past.

“While it enabled business continuity, at the same time, it also created multiple tools that were put in place for employees. The tech workforce has gotten used to doing more with less, but I think the same philosophy should be extended to tools as well. that are used for internal collaboration,” he shared, adding that companies may consider having a single digital platform like Microsoft 365 for a unified experience.

But while the growth of technology is paying off, there are also concerns around data breaches, particularly in the SMB and MSME sectors. How can they be effectively addressed?

Data risk mitigation through technology

Sharing his views on this critical issue, Kapil said Microsoft runs a $10 billion multi-cloud, multi-platform security business. Today, more than 90 of the Fortune 100 companies trust Microsoft for security solutions in identity, privacy, governance, and compliance.

“Microsoft’s whole focus is empowering organizations large and small with cloud solutions and with built-in security. This permeates the entire technology stack, not just one layer,” Kapil added.

In addition, he explained that security is not limited to protecting the Azure cloud, but all clouds and productivity tools. This is because the threat surface has increased today: offices are no longer restricted to the parameters of a building. This is why it is crucial to have the right partner to implement solutions across the entire technology stack.

Solving environmental concerns

With the world of hybrid work post-pandemic, things may look promising going forward. Most startups typically have support functions in place, but as they grow, they tend to hire more people, Sagar noted. At the end of the day, linear contracting is very short-lived and organizations are once again getting technology and product resources to automate everything.

“If startups invested in these features early on, they would feel comfortable trying hybrids,” Sagar added.

Delving into the same topic, Khilan shared that the environment is certainly a concern, but as humans, we can’t completely eliminate social interactions. But what is interesting is “what the cloud did to the democratization of technology; the pandemic has done to the democratization of talent”.

Similarly, Norman also believes that hybrids [working] it’s the future Speaking about carbon consumption, he shared how Microsoft has created an emissions dashboard that provides details on how much carbon has been saved and what is being done at the facility.

“At Microsoft, we’ve been looking to embed sustainability across all verticals, whether it’s products or devices. It’s about optimizing the entire supply chain. We’ve launched Microsoft Sustainability Manager, which can be used as an extensible automated platform to capture information about where it is today from a sustainability perspective,” he explained, adding that they believe in the three Rs: record, report and reduce.

Latency and its influence on efficiency

As a startup serving businesses, it’s important to think about non-functional requirements as well. Latency plays a critical role, particularly if one has a platform that has low latency and creates a business advantage.

“Enterprises and super-enterprises see this as the key criteria through which they will select the right partner, especially if they are evaluating platform infrastructure partners. It is important for partners like Razorpay to offer the lowest latency offerings. Those become our advantages when scaling and going to market,” Khilan shared.

Agreeing with Khilan, Sagar added that as Cashfree grew many folds, they were aware that they had to constantly keep track of the performance aspect, especially latency.

“Expectations are only going to rise from now on. Innovation has to keep happening,” he said.

future ahead

When it comes to payment and security, Kapil believes these things don’t get noticed until they fail. “The best experience is as a consumer, when you have no experience,” he added, sharing that today the sky is the limit, both from a consumer and business standpoint.

Since consumers are used to certain experiences when using consumer apps like Facebook and WhatsApp, they expect a similar experience from an enterprise product, and that will be an area that will need to be met.

Going forward, Sagar believes the low-code and no-code trends, as well as healthcare and IoT, will continue to grow. On the other hand, Khilan believes that personalization will reach levels 100 times higher, making it critical for organizations to up their game.

“Voice is another trend, and I’m sure we’ll see voice experiences become mainstream. Fundamentally, it’s the digital infrastructure that is scaling and changing, especially the movement of money,” he concluded.