Do you want to shop more sustainably on Black Friday? Try these 10 eco-friendly brands

Have you considered a greener shopping experience for this black Friday? Seeking ethical purchasing opportunities early on can help the environment and boost small businesses.

Shopping ethically means buying things that are made from organic, sustainable, cruelty-free materials and by fair trade companies. It also means avoiding products that are not ethical or sustainable, such as those made by a company that has unsafe working conditions. By shopping ethically, you can choose to support green companies that have adopted environmentally sustainable practices, have strong worker rights, and don’t test products on animals, according to Ethical Consumer.

Shopping ethically doesn’t have to be an afterthought. If you know what you’d like to buy, you can first search for eco-friendly brands to see if you can find a similar product to what you would have gotten at a big box store or major online retailer.

Here are 10 brands to help you make greener choices this holiday shopping season. The default shipping for many is within Europe, but if you are ordering from another country you can specify this during checkout.


At Maykher, you can browse sustainable beauty supplies along with candles, seasonal greeting cards, jewelry, fashion accessories, purses, wallets, and more. In addition to selling sustainable products, 10% of Maykher’s annual profits go towards the education of young women and girls.

My Bamboo/ Screenshot by Shelby Brown/CNET

Home of Juniper, or La Juniper, offers sustainable homeware, furniture, fashion accessories, seasonal decorations, and more if you are in Europe. Home of Juniper does not currently ship to the US, but said it plans to in the future.

Bumblebee Conservation Trust/ Screenshot by Shelby Brown/CNET

Bumblebee Conservation Trust has some valuable information on bees and gardening, the site also offers bee related merchandise such as t-shirts, hoodies and other accessories, with a percentage of the proceeds going towards bee conservation. The site also sells books, pins, postcards, posters, gift memberships, and more.

Handmade Books by Sue Day

Crafted Books by Sue Day on Etsy has a great selection of handmade Cork Wrap journals, mini notebooks, and photo books. The books are ecological and are filled with recycled paper. Day, the shop’s owner, says she puts a contemporary spin on traditional bookbinding techniques.

Pompom/ Screenshot by Shelby Brown/CNET

PomPom is a site dedicated to plastic-free products for children. The site offers plastic-free items including toothbrushes, slippers, fun rugs and other decorations, bath toys, towels, outdoor toys, and more.

Garcon Wines/ Screenshot by Shelby Brown/CNET

Garçon Wines applies green elements to sustainable packaging and the flat design of the bottles, which are made from pre-existing recycled materials with a lower carbon footprint. Also, flat bottles save space as they can be packed or stored like books.

WakeCup/ Screenshot by Shelby Brown/CNET

Although buying reusable drink containers can reduce waste, some of them are still made of plastic. WakeCup offers sustainable coffee mugs, travel mugs, water bottles, tea infusers, shopping bags, lunch sets, straws, and similar items in their store.

Unique furniture from Positive Earth/ Screenshot by Shelby Brown/CNET

We may not think about our furniture when it comes to sustainability, as we are likely to keep those pieces for a long time. But the origins of your tables and chairs also matter. Positive Earth Unique Furniture sells handmade pieces that come from reclaimed wood like pallets and scaffolding boards, and many other eco-friendly materials that would otherwise be thrown away. You can see what the shop has to offer on their Etsy page.

Other information and resources

  • Ethical Consumer is a site that uses an ethical grading system to rank its product guides. For example, if you want to examine designer clothing brands, Ethical Consumer ranked several brands based on their treatment of animals, environmental impact, how workers are treated, whether the product is sustainable, and how the company has been politically involved.
  • ethical fashion offers dozens of articles on why sustainability matters and eco-friendly DIY tips for everyday life. Ethical Fashion also has a brand directory to help you find eco-friendly brands or avoid those that aren’t sustainable businesses. For example, if you click on Bath and Body in the directory, the site will give you a list of ethical and sustainable brands and links to their websites.
  • Ethical Clothing Australia it works in a similar way to Ethical Fashion. The site has resources for Australian businesses to become accredited with Ethical Clothing Australia, a list of ECA accredited businesses, manufacturers and brands, and more.

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