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What Makes A Good Press Release?

There are a number of people who feel that press releases do not have as much weight and impact as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. To help you create an effective and impressive press release, here are a few things that you have to be certain of to make sure that your release can deliver the results desired.

Number 1. Newsworthy – if you will make a close observation, you will soon figure out that there are many news that are actually unworthy release. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. As a rule of thumb, making releases that aren’t adding anything new to people is something you should refrain from doing.

Number 2. Informational – initially, people make use of press releases to be able to popularize their brands. You will not go anywhere if you are going to follow this process. Press release that you are about to write has to be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.

Number 3. Timely – the release will not create much of an impact as you expect if it is released at the wrong time. Actually, experts recommend the writers to send releases during productive hours of day. Thus, it is likely to catch the attention before 10 am. However, it is important for you to be aware of the day when you will send it out. As a general rule, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends as there are only few or no people who read during this time.

Number 4. Easy to read – if the press release is written in hard to read language, don’t expect that it can grab plenty of attention. Another thing that you should know is that, no one would read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.

Press releases can be both impactful and effective as long as it meets these 4 features.

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